Subway build ‘Euros stadium’ in footie fans garden
By Staff on Wednesday, June 9, 2021
With tens of thousands of Euro 2020 tickets cancelled by host stadiums this summer due to the pandemic, despondent diehards across the UK are looking to recreate an authentic pitch-side experience at home.
Subway, with the help of football legend Chris Kamara have today unveiled an epic DIY stadium in the back garden of two England fans who lost their tickets.
The football-fanatic Feehely family, from Woking patiently awaited the Euros after its year-long delay, only to be left distraught when their 2020 tickets were cancelled due to reduced stadium capacity.
Thinking on their feet, father Alex (56) and mother Maxine (55), shared the news of their ticket cancellations with sandwich giant Subway, via a social media competition, who rolled to the rescue of the avid footie fans.
The campaign was delivered by Taylor Herring.
Subway enlisted an expert team of designers and technicians to create a panoramic garden stadium for the boys that would immerse them in the matches from home.
The installation features state-of-the-art arena elements such as the grandest of grandstands, a stunning 2-metre screen, immersive surround sound, a professional-quality AstroTurf pitch and dazzling floodlights for evening fixtures.
Unbelievable scenes down in Woking today, where @subwayUK and I surprised the Feehely family with the ultimate at-home football stadium experience after their Euros tickets were cancelled! #TimeForASub #Ad pic.twitter.com/xjMebtrE8g
— Chris Kamara (@chris_kammy) June 9, 2021
Attending the opening ceremony was VIP guest and legendary football pundit, Chris Kamara, ahead of England’s first clash against Croatia this Sunday (13 June).
The Feehely family now plan to host Covid-safe Euro parties for friends over the coming weeks.
With football fever building, Subway has launched new Match Day Bundles, with options including their new Nacho Chicken Bites, Nacho Chicken Sub and Potato Crispers.