Google and Uncommon team up to create their beautiful ‘What are you Searching for this Summer’ campaign
By Joe Colquhoun on Wednesday, June 2, 2021
With the end of lockdown now in sight and the sunny weather taking over, the British public have never been so eager to get back to some sense of normality.
Understandably though, for many, the end of lockdown comes with mixed emotions.
Google’s latest campaign tells the story of these once forgotten freedoms, using the simplicity of the search bar to reflect the honest feelings and anxieties of the Great British public – from re-socialising, through to rebuilding relationships to loss and love.
The campaign invites users across all channels to consider “what are you searching for this Summer?” – Revealing how the seemingly mundane questions tapped into the search bar collectively represent our hopes and dreams for the summer ahead.
Nils Leonard, co-founder, Uncommon Creative Studio added: “Trivial terms tell the story of our hopes and unknowns, the smallest search can mean everything. We find each other there. Uncommon are proud to bring the Google brand story to the UK as we all enter the Summer of our lives.”
Having premiered last night during Channel 4’s ‘Great British Bake Off: The Professionals’ the campaign will cover all channels, accompanied by digital & poster OOH across iconic locations in the UK.