Cadbury Dairy Milk removes iconic branding to share stories from the elderly

By Joe Colquhoun on Wednesday, April 14, 2021

In collaboration with Age UK, Cadbury has created the ‘Donate Your Words Campaign’ to help bring attention to loneliness in the elderly across the country.

Currently, around 225,000 older people will go an entire week without speaking to another person. To raise awareness of this growing issue, the iconic purple wrapping is missing its all-important logo – replaced instead with fascinating short stories from the elderly.

Meet the people who have lived amazing lives. 💜#DonateYourWords and who knows what words you'll get back: https://t.co/7GoHS71IEZ 💬 @CadburyUK pic.twitter.com/5FVwAClIKc

— Age UK (@age_uk) March 30, 2021

The aim of the campaign is to remind the public that older people have plenty of interesting things to talk about, encouraging us to build more conversations with them in the future. Cadbury has also stated that it will be donating US$150,000 from the sales to Age UK

To read their full stories check them out here