Cadbury Dairy Milk removes iconic branding to share stories from the elderly
By Joe Colquhoun on Wednesday, April 14, 2021
In collaboration with Age UK, Cadbury has created the ‘Donate Your Words Campaign’ to help bring attention to loneliness in the elderly across the country.
Currently, around 225,000 older people will go an entire week without speaking to another person. To raise awareness of this growing issue, the iconic purple wrapping is missing its all-important logo – replaced instead with fascinating short stories from the elderly.
— Age UK (@age_uk) March 30, 2021
The aim of the campaign is to remind the public that older people have plenty of interesting things to talk about, encouraging us to build more conversations with them in the future. Cadbury has also stated that it will be donating US$150,000 from the sales to Age UK
To read their full stories check them out here