KFC plucks slogans from other brands as their 64 year-old tagline remains on pause

By on Monday, March 29, 2021

Something old, something new, something borrowed, something red… KFC tries out a few of its rivals’ slogans for size.

The fast food giant placed digital ad van outside of Nike’s Oxford Street store.

As KFC is currently without a slogan due to the pandemic suspending their famous 64-year-old tagline “It’s Finger Lickin’ Good”, the fast-food franchise is having some fun on social media.

It began on Tuesday and the brand hasn’t stopped stirring the pot since…

Other brands were soon engaged and joining in the fun from all over:

A KFC spokesperson told Business Insider that the slogan-related banter “has been fun for both of us and our consumers”, stressing that “imitation is the sincerest form of flattery”.

Image credit: KFC South Africa (@KFCSA) – Agency: Mother

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