KFC plucks slogans from other brands as their 64 year-old tagline remains on pause
By Laura Kirkpatrick on Monday, March 29, 2021
Something old, something new, something borrowed, something red… KFC tries out a few of its rivals’ slogans for size.
The fast food giant placed digital ad van outside of Nike’s Oxford Street store.
As KFC is currently without a slogan due to the pandemic suspending their famous 64-year-old tagline “It’s Finger Lickin’ Good”, the fast-food franchise is having some fun on social media.
It began on Tuesday and the brand hasn’t stopped stirring the pot since…
Eish, our normal slogan should be back soon.
In the meantime, we're trying on some others for size 😉
Please don’t sue us 🙏🏾 @RedBullZA #UntilWeCanFingerLickAgain pic.twitter.com/9ga8Lk5kAv— KFC South Africa (@KFCSA) March 25, 2021
Today we want to be a @SimbaChipsSA Chippie 😎
Since our slogan is a bit inappropriate ATM, we are trying on a few others…#UntilWeCanFingerLickAgain pic.twitter.com/hGa5wJsO6q
— KFC South Africa (@KFCSA) March 26, 2021
Other brands were soon engaged and joining in the fun from all over:
Ready? @Vodacom 😎#UntilWeCanFingerLickAgain https://t.co/IvPOa7WXPk pic.twitter.com/scVdcYeDrW
— KFC South Africa (@KFCSA) March 26, 2021
A KFC spokesperson told Business Insider that the slogan-related banter “has been fun for both of us and our consumers”, stressing that “imitation is the sincerest form of flattery”.
Image credit: KFC South Africa (@KFCSA) – Agency: Mother
