Colour Of Change & BBDO NY puts racial justice leaders atop empty pedestals where confederate statues once stood
By Joe Colquhoun on Monday, February 1, 2021
Today Colour of change, a large online racial justice organisation launched their latest campaign called, ‘The Pedestal Project’. The augmented reality experience allows any user with a smartphone to digitally place a leader of racial justice atop an empty pedestal.
During the civil unrest in 2020 and at the height of the Black Lives Matter movement, several monuments and memorials associated with racial injustice were destroyed.
Now with ‘The Pedestal Project’ we’re offered a view into a world where statues portray idols and ideas that our future generations can look up to.
“In their time, white nationalist officials erected statues of Confederate leaders for a reason – to send a message about who should dominate this country, and to put Black people in our place,” said Rashad Robinson, president of Color Of Change.
Alongside sharing on social, the campaign also makes a call to action requesting that you sign their online petition for the removal of all Confederate symbols in public spaces.
To learn more about the initiative and to find a local empty pedestal, visit the website and help turn these outdated statues and beliefs into symbols of racial justice.