Nike’s ‘You Can’t Stop Us’ ad clocks up 40 Million views
By James Herring on Tuesday, August 4, 2020
Nike’s latest ad is a stunning tribute to perseverance in the face of adversity and a tremendous piece video editing.
Featuring a split screen, the 90-second ad, titled You Can’t Stop Us, seamlessly combines over 70 sports clips.
The clips are spliced side-by-side to create the impression of a single shot – the ad ends with the words: ‘You can’t stop sport,’
It had been viewed more than 40 million times on YouTube with many commenters applauding its themes of collectivism, diversity and social justice.
The campaign highlights the parallels between sports and the social causes many top athletes represent.
Over 53 stars are featured including a number of famous faces including Megan Rapinoe, LeBron James, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.
Agency: Wieden+Kennedy
