Tesco becomes first supermarket to launch ‘diverse’ plasters

By on Monday, February 24, 2020

Tesco has today become the first UK supermarket to launch a range of plasters in different skin tones.

The new range will be available three skin tones – light, medium and dark. The move comes following a viral tweet which depicted the heartfelt response of one man when he put on a plaster that matched his skin tone for the first time.

In the tweet, which has been liked over half a million times and garnered over 100K retweets, Dominique Apollon wrote: “It’s taken me 45 trips around the sun, but for the first time in my life I know what it feels like to have a ‘band-aid’ in my own skin tone. You can barely even spot it in the first image. For real I’m holding back tears.”

Paulette Balson, Chair of the BAME at Tesco network, said in a statement: “One of the main objectives of our network is to help Tesco better serve our customers from all backgrounds and communities. No UK supermarket had ever stocked plasters in a range of skin tones before and we saw this as an opportunity for Tesco to lead the charge and make a genuine difference.

“Through our research within the network, we know how emotive a product like this can be. For example, one colleague reported that their child had felt self-conscious wearing a plaster on their face to school recently, because it didn’t match their skin tone and stood out.”

The new diverse range of plasters are available in Tesco from today, February 24 and cost £1.

Comments are closed.