AI-operated piano converts legal text into unique musical pieces

By on Tuesday, February 4, 2020

“The Piano” is an AI-operated player piano which converts legal text into beautiful works of classical music. It was created by Vinge, a law firm that aimed to demonstrate that their legal work is effectively another form of art.

Infrastructure agreements have their own melody, as do transactions in the telecoms sector and spinoffs of business areas. If you’d ever wondered what a legal agreement for a large scale wind farm sounds like, you’re in luck.

Business law is an art form that builds on the passion of every employee, says the Vinge law firm in its new campaign, “The Piano”. The AI instrument was produced in collaboration with designer and musician Axel Bluhme and contains a large number of neural networks all of which are unique.

The campaign was produced in collaboration with ANR BBDO and is a follow-up to last year’s success, “The Seat”. Both campaigns are intended to enhance Vinge’s trademark as an employer.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...