WATCH: Why Meat Loaf won’t be changing his name to Veg Loaf.
By James Herring on Thursday, January 2, 2020
It might be veganuary but Meat Loaf won’t be changing his name Veg Loaf.
However the 72-year-old singer has partnered with restaurant chain Frankie & Benny’s to promote their new vegan menu.
In a tongue-in-cheek new video, two hapless employees approach the U.S star with an idea for personal rebrand from Meat Loaf to Veg Loaf.
Meat Loaf said ‘When Frankie & Benny’s first approached me to rebrand to Veg Loaf I said no way in hell – I won’t do that,’ he said. ‘But, I’d do anything for our planet and dropping meat for veg. Even for just one day a week, can make a huge difference – which is why I’m backing Frankie’s new vegan menu.’
The campaign was delivered by Idea Farm and Lucky Generals.
According to Metro their new menu features a cheesecake, a hot dog and a garlic pizza bread
In other vegan news Greggs has today announced the release of the Vegan Steak Bake.
The late-night launch was met with 20-minute queues.
The time has come. pic.twitter.com/AUP82hPcBj
— Greggs (@GreggsOfficial) January 2, 2020