Billboard made of marijuana to promote the new film ‘The Gentlemen’
By Joe Colquhoun on Tuesday, January 28, 2020
The first poster campaign made entirely from Marijuana has been created to promote the new Guy Ritchie film ‘The Gentlemen’. Needless to say, the film is all about growing weed, selling it and stealing it back again. Think Pineapple Express meets Oceans Eleven.
Not to worry though, no part of the plant has gone to waste, using the bud, leaves, stems and everything else in order to create the 6 X 4 ft billboard.
The Artist Zach “Jesushands” Fernadez worked with Max Stax an independent agency based in Los Angeles to create the artwork.
“Wherever we take it, the smell is like a cloud trailing behind us,” says Andrew Stachler, CEO of Max Stax. The piece has been on tour ahead of the action movie’s Friday debut, stopping at Weedcon and an influencer and media dinner. It may end up as an installation at an Alamo Drafthouse Cinema.