Ben & Jerry’s is giving away ice-cream bath floats
By Jennie Muir on Thursday, October 24, 2019
To celebrate the launch of the Cherry Garcia flavour in the lower calorie Moo-phoria range, Ben & Jerry’s is giving away specially designed bath floats for you to sit your ice cream in. The Tub Floaty is an inflatable rubber ring which perfectly fits a tub of Ben & Jerry’s while floating on water.
Described as the ‘must-have accessory for dedicated ice-cream fans’ the inflatable float allows you to relax in a warm bath and eat your ice cream. It even has a holder for your spoon!
The promotion is available online until 28 October, but there’s only a limited amount of floats. To get your hands on one, you need to submit your details online or you can get one free when you buy a scoop of Moo-phoria at the Ben & Jerry’s Soho Scoop Shop in London.
If you’re lucky enough to get your hands on a float you could also win a Ben & Jerry’s ‘Inside Scoop’ card. This card will be given to one person and entitle the holder to unlimited chunks and swirls from their Soho Scoop Shop for a whole year.
Tsega Abate, Flavour Guru at Ben & Jerry’s said: ‘Our Moo-phoria range is so light it can almost float… So we decided to help it along by creating the Tub Floaty!
‘You know that dream you keep having where you’re floating face up in the serene waters of your local bathtub whilst also simultaneously spooning into delightfully chunky ice cream as puppies start to fall softly from the skies?
‘Well this is it, minus the puppies. Now you and your tubs can both float merrily alongside one another in an ice cream-filled haze.’