Monopoly release ‘Feminist’ version of game released in which women are paid more than men

By on Wednesday, September 11, 2019

A new “feminist” version of Monopoly has been announced in which women get more money than men to “teach children about the gender pay gap.”

In this new version women receive £240 for passing go while men will receive the usual £200.

Toy manufacturer Hasbro said the game celebrates the empowerment of women.

A new female mascot features on the cover of the game in which – instead of buying property, players invest in inventions created by women, such as Wi-Fi.

Hasbro is promoting the game by featuring three up-and-coming female inventors surprising them with real money – not Monopoly cash further their projects.

The company said in a statement: “It’s a fun new take on the game that creates a world where women have an advantage often enjoyed by men.

Jen Boswinkel, senior director of global brand strategy and marketing for Hasbro Gaming said “With all of the things surrounding female empowerment, it felt right to bring this to Monopoly in a fresh new way. It’s giving the topic some relevancy to everyone playing it that everybody gets a turn, and this time women get an advantage at the start.”

Source: Evening Standard.

James Herring is a partner at creative PR agency Taylor Herring

Leave a comment