McDonald’s demonstrates how recognisable their iconic food is in blurred billboard campaign

A new OOH campaign from McDonald’s Puerto Rico celebrates how the McDonald’s menu is so iconic that people can still recognise blurred images of key items; despite removing all branding, including the brand’s famous golden arches.

TBWA\San Juan’s have put together the series of distorted print and billboard images titled “Say No More” featuring hazy interpretations of McDonald’s Big Mac, Happy Meal box and french fry packaging.

 

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