Channel 4 have unveiled their own ‘Brexit Bus’ to promote TV drama
By Staff on Monday, January 7, 2019
Channel 4 have unveiled their own ‘Brexit Bus’ this morning ahead of tonight’s airing of Brexit: The Uncivil War, a new drama starring Benedict Cumberbatch.
Styled to mimic the infamous Vote Leave campaign coach – the vehicle bears a new slogan – ‘Take back the remote control’.
The promotional bus was unveiled in Westminster as part of a tour that takes in London, Manchester, Leeds, Birmingham, Nottingham, Leicester, Cardiff, Bristol and Reading.
Hoping this might bring us 350m viewers on Monday night… pic.twitter.com/IG257Soa7k
— Ian Katz (@iankatz1000) January 4, 2019
The campaign was designed and executed by creative agency Taylor Herring.
Channel 4’s new film stars Benedict Cumberbatch as Leave campaign director Dominic Cummings, telling the new story of how the campaign ran behind the scenes.
Brexit: The Uncivil War airs on Channel 4 tonight, Monday 7th January, 9pm