Shocking skeleton billboard stunt raises road safety awareness

By on Friday, November 23, 2018

Pedestrian fatalities in Calgary have risen in recent years with 3,834 pedestrians involved collisions and 95 fatalities.

Canadian car insurance company SAAQ decided to raise awareness of these dangers and demonstrate how the fragile human skeleton is no match for a car.

A digital billboard was installed in a bus stop which displays a skeleton body double of the passer-by.

Everyone’s loving playing along with screen but then…..


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