NOW TV recreates Jurassic Park’s most famous meme

By on Wednesday, July 18, 2018

To mark the 25th anniversary of Jurassic Park, streaming service NOW TV has unveiled a Jurassic-sized sculpture of the film’s heartthrob Jeff Goldblum, in front of Tower Bridge.

The installation plays homage to one of the film’s most iconic scenes…that unforgettable moment when Goldblum’s mathematician character – Dr. Ian Malcolm – took a sultry breather, with his shirt unbuttoned.


Goldblum himself has spoken about the intense public reaction to the scene, explaining the seemingly unexplained reason his character needed to be topless: “It’s supposed to be Costa Rica, right? So things are hot and I’m sure I’m in some sort of fever. So all the logic is that we got to get some of these wet clothes off immediately. As I remember, I don’t think anybody fought me on that.”

The 25ft long ‘Jurrasic Jeff’ sculpture took six weeks to produce, at 3m high, he weighs in at 150kg.

The on-demand service invites Jurassic park fans down to the lawns of Potters Field to soak up the sun in deck chairs with some ‘tors-ome’ views of Jeff.

Earlier this year NOW TV  promoted the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent “hosts”.

Comments are closed.

Get the best creative brand campaigns directly to your inbox, every Friday!

Hide forever...