Top 10 campaigns of the month (February 2018)

By on Friday, March 9, 2018

Here’s the top 10 most popular stories on the site during February.

#10 Johnnie Walker is rolling out a female version of its whisky – Jane Walker – on International Women’s Day. A limited edition run will feature a striding woman on the label rather than the regular top-hatted gent which features on it’s iconic logo. The campaign hopes draw more women to the world’s best-selling scotch and acknowledge a broader push toward gender equality. [full story]

#9 Airbnb and Blue Planet II team up to give three lucky winners the chance to experience an Attenborough-esque trip to the Bahamas in Blue Planet’s trusty explorer vessel the Alucia. [full story]

#8 AncestryDNA, the family history company, release a cheeky, Brexit-riffing, video which highlights their research that “typical Brit” is 60 per cent European. [full story]

#7 Drones replaced human models at the Dolce and Gabbana show. Hovering above the catwalk, each paraded a handbag to exhibit the new fashion collection – ensuring that all eyes were on the product. [full story]

#6 A bus stop installation featuring a plastic-wrapped, nude mannequin attracted a lot of attention from passers-by in Santa Monica, LA. The promo for Netflix‘s Altered carbon generated global coverage. [full story]

#5 Nike release a new video celebrating London’s diverse, vibrant sports culture which features an array cameos as it shows young sportsmen and women describing the hurdles they face to play the sport they love in the capital city. [full story]

#4 KFC put its worst week behind it with this full page print advert which ran in Metro and The Sun. The brand won praise for striking the right tone in communications [full story]

#3 Three large truck-side billboards, demanding justice for the victims of the Grenfell Tower fire were spotted making their way around the capital. [full story]

#2 Italian fashion brand Diesel launched a fake goods store in New York – selling unwitting customers a limited edition range of hoodies and jeans – ahead of Fashion week. [full story]

#1 News of a cherry-red Tesla sports car floating in space made every paper and on every TV show on earth. Space exploration (and car marketing) has never been this spectacular or showbiz. [full story]

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