The Louvre Abu Dhabi install a drive-by Art Gallery

The Louvre Abu Dhabi has unveiled a roadside gallery comprising billboards featuring artworks from the museum’s collection that have been installed along the highway from Dubai to Abu Dhabi – reports Art Forum.

When drivers pass the artwork it triggers a geo-targeted audio commentary, which is delivered by three partner radio stations.

Drivers will hear a thirty-second narrative from curators about each piece as they approach the billboards which are spaced at six-mile intervals.

Among the works on display are Leonardo da Vinci’s Portrait of a Woman, La Belle Ferronnière (on loan from the Louvre); Vincent van Gogh’s Self Portrait, 1887 (on loan from the Musée d’Orsay); and Piet Mondrian’s iconic Composition with Blue, Red, Yellow and Black.

The initiative, which was conceived with the Department of Culture and Tourism, was created “to reinforce art’s role in elevating everyday life into something beautiful and memorable.”

The 8 x 6 meter billboards mark UAE Innovation Month.

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