Mercedes-Benz create uncrashable toy cars to promote anti-crashing feature in real cars.
By Johny Ho on Friday, October 23, 2015
Crashing toy cars is something really fun to do when you are a toddler, unless you’re playing the new toys cars that Mercedes-Benz created, to promote the Brake Assist System PLUS featured inside their new vehicles.
To show the importance of this feature for the safety of families, they fitted super strong magnets inside toy cars and offered them to kids to play with them. The toy cars could not be crashed with each other, for the frustration of the children. It demonstrated the importance of having an anti-collision feature in real cars, reminding people that unlike with toys, crashing real cars is “no fun” at all.
Involved Agency: Jung von Matt/Alster, Hamburg