Creepy baby reminds people to RSVP to film festival.
By Johny Ho on Monday, August 31, 2015
An extremely cost effective stunt that cost very little, yet got them a lot of media attention and were able to reach the intended audience to accomplish the targeted goals.
The Swedish movie festival Elmsta 3000 Horror Fest to remind people RSVP for their upcoming event, centered on the theme of Evil Kids, posted a fake baptism notice on the local news paper, with several suggestive cues: the curls on the baby’s forehead resembled the numbers “666,” the name Lucy was a reference to Lucifer and the email address for RSVPs spelled “Satan’s Mother” backwards.
The stunt got international attention in a very short time through traditional media outlets and also social media, and solved the problem they had of having people RSVP to the event in time.