‘Where’s Wally?’ campaign asks families to hunt for 100 Wallys hidden around the UK

By on Tuesday, July 21, 2015

In a summer partnership between Virgin Trains and Where’s Wally (Waldo for US readers), a nationwide ‘Where’s Wally? Hunt’ to encourage families to get out and about this summer, with a luxury weekend break in London up for grabs for whoever finds the most.

Virgin Trains is launching the UK’s first ever “Where’s Wally? Hunt” to encourage families to get out and about this summer

One hundred Wally replicas were dispatched yesterday (Monday, July 20) ready for the challenge to begin today.

According to the press release, Wally can be found ‘in the form of size cut-outs and smaller transfers blending into real crowds, cityscapes, train stations and trains along the West Coast Main Line – in Birmingham, Carlisle, Crewe, Edinburgh, Glasgow, Liverpool, Manchester, Preston, Rugby and Stoke on Trent’.

The hunt runs for six weeks throughout the UK school holidays. Virgin Trains will be releasing a series of clues via its social media channels:

To enter, people are being asked to take a picture of themselves with a Wally as proof. Once they’ve found as many as they can, they can tweet the total number of Wallys they’ve found to @VirginTrains using the hashtag #FoundWally or enter via the Facebook page by August 31:

Read moreVirgin Trains site

Involved agency: Hope and Glory PR

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