Naked baristas shock New Yorkers in Nestle PR stunt

By on Tuesday, July 21, 2015

To promote its all natural coffee-mate creamer, which only consists of four ingredients (milk, a touch of sugar, cream and natural flavors), Nestle used ‘Au Naturel’ – basically, naked and body painted – staff and customers in The Natural Bliss Cafe, taking over Irving Farm Coffee Roasters on New York’s Lower East Side.

https://www.youtube.com/watch?t=79&v=Zp2mEY3QtlY

Shock value ahoy as customers can barely keep their minds on what they went in to order:

Nescafe stunt naked cafe

The video’s had just shy of 2.4m views and received some great coverage on the likes of the Mail Online, CNN and Esquire.

Involved agency: 360i

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