Naked baristas shock New Yorkers in Nestle PR stunt

By on Tuesday, July 21, 2015

To promote its all natural coffee-mate creamer, which only consists of four ingredients (milk, a touch of sugar, cream and natural flavors), Nestle used ‘Au Naturel’ – basically, naked and body painted – staff and customers in The Natural Bliss Cafe, taking over Irving Farm Coffee Roasters on New York’s Lower East Side.

Shock value ahoy as customers can barely keep their minds on what they went in to order:

Nescafe stunt naked cafe

The video’s had just shy of 2.4m views and received some great coverage on the likes of the Mail Online, CNN and Esquire.

Involved agency: 360i

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