Naked baristas shock New Yorkers in Nestle PR stunt
By Jordan Smith on Tuesday, July 21, 2015
To promote its all natural coffee-mate creamer, which only consists of four ingredients (milk, a touch of sugar, cream and natural flavors), Nestle used ‘Au Naturel’ – basically, naked and body painted – staff and customers in The Natural Bliss Cafe, taking over Irving Farm Coffee Roasters on New York’s Lower East Side.
Shock value ahoy as customers can barely keep their minds on what they went in to order:
Involved agency: 360i