Top 10 PR and marketing stunts and campaigns of May 2015
By Rich Leigh on Thursday, June 4, 2015
With 33 posts throughout May from a fifteen or so contributors, there’s plenty of good stuff to have a look through, but here, in reverse order (and based solely on the number of unique views each post received), are the top ten PR and marketing campaigns throughout May 2015:
10. Airbnb float furnished house down the River Thames – post by Rich Leigh & Company’s Craig Knowles
This month, a house that weighed more than 70 tons was floated down the Thames, gaining shedloads of coverage in the process. The functional house contained two bedrooms, a living room, a working bathroom and a garden.
9. BrewDog dropped dozens of dead ‘fat cats’ from a helicopter to celebrate £5m crowdfunding record
To celebrate crowdfunding more than £5m in 20 days – beating its own record of £4.25m, set in 2013 – craft beer brand BrewDog dropped ACTUAL dead cats carrying the Equity for Punks fund prospectus from a helicopter over the City, London.
8. Facebook turns the London Eye into big UK election pie chart– post by Houston PR’s Inderdeep Gill
Launched on the 1st May, Facebook coloured The London Eye party colours (Labour – red, Conservatives – blue etc etc) to show how people in the UK had been engaging with the election, in a bid to increase voter turnout.
7. Powerade introduce workout billboards to passersby in Berlin
Powerade introduced a new type of billboard to the people of Berlin: workout billboards that challenged pedestrians to climb, punch or weight-lift, with free Powerade as reward.
6. Free Wi-Fi offered to beach-goers – but it only works in the shade
In this health campaign from Peru, a ‘shadow Wi-Fi’ network was set up that only worked in the shade, encouraging beach-goers to stay safe between the most harmful hours of sunshine, to both raise awareness of and help prevent skin cancer.
5. Pop-up vending machine shows shoppers ‘real cost of cheap clothes’
In a social experiment designed to draw attention to the people that make designer clothes, a vending machine was set up in a public place advertising a white t-shirt for just 2 Euros. WHAT HAPPENS NEXT MIGHT SURPRISE YOU etc etc.
4. Carlsberg spoofs ‘beach body ready’ ads with speedy reactive billboard
In an impressively speedy reactive PR move, beer brand Carlsberg snapped up ad space next to the “beach body ready” Protein World ads Twitter’s kicked the duck off about this month.
3. Homeless puppy follows shoppers in digital billboard campaign
Digital billboards were set up at Westfield shopping centre in London, in a campaign from Battersea Dogs & Cats Home where an onscreen puppy was able to walk alongside and ‘interact’ with shoppers.
2. Beer brand targets women with gender and age detecting billboard
German beer brand Astra, promoted their beer to women of all drinking ages, with the world’s first female and age detecting billboard which interacted with passersby
1. ‘Emoji people’ spotted in London to promote TalkTalk microsite
Tech company TalkTalk created a website that tests your ’emoji IQ’: testyouremojiiq.com, which was promoted in this stunt featuring real-life ‘Emoji people’, spotted wandering around London!
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