Playful characters are at hand to help you parallel park…

Fiat has launched an ingenious campaign to promote their Parking Assist technology, an alarm system that alerts reversing drivers of objects that are behind them.

Created by German agency Leo Burnett, a digital screen was hooked up with sensors that measured the distance between driver’s rear bumpers. Human helpers were projected onto a digital screen to help drivers to park.

The playful activity offered a range of characters – a child, a biker, wise old-man and one in good humour, a woman in a skimpy bunny outfit.

Source: Adweek

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