World’s first drinkable billboard created to promote Coke Zero
By Rich Leigh on Tuesday, April 7, 2015
Coca-Cola debuted the first-ever drinkable billboard at last week’s final four NCAA college basketball game in Indianapolis.
The 11.5 ton, 26 x 36 ft billboard dispensed Coke Zero through 4,500 ft of straw (in a campaign VERY similar to a stunt I put to a yoghurt brand a month or so back. GET OUT OF MY EMAILS, COKE, GAAAAHD).
The brand thought behind it was that few people *actually* know what Coke Zero tastes like.
Here’s a short video:
Source: The Drum
Involved agency: Ogilvy & Mather