Audi launch disappearing billboards for the car that only emits water vapour

By on Thursday, March 26, 2015

We have seen some great stunts over the years by famous car brands, we have seen invisible cars, flying cars and now disappearing billboards of cars.

Audi recently launched a stunt with the release of their environmentally friendly Audi A7 Sportback H-Tron, the car that only emits water vapour from its exhaust. The team created a billboard that uses 3D projection to create an image of the car through water vapour.

Nicknamed ‘Disappearing Billboards’ the stunt took place at night in busy cities, where they left nothing behind but steam and lasting memories or so they hoped.

Although this might not be the most practical billboard ever created, it is definitely one of the most innovative, creating very cool shareable content that focuses on the main feature of the car.

Anyone else thinking of projecting 3D doughnuts?

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