Public invited to experience isolation of cancer sufferers in Macmillan campaign
By Craig Knowles on Tuesday, February 17, 2015
PR stunts come in all shapes and sizes – in this case an illuminated glass box in the middle of Paddington Station.
The ‘Isolation Box’ is part of the Macmillan Cancer Support ‘Not Alone’ campaign to raise awareness of the isolation felt by cancer sufferers.
The box allows people outside to see in but stops the person inside seeing out, while the person inside the box will hear 4 personal stories of individuals going through the effect of loneliness to them during their cancer journey.
The idea of the campaign is to show the feelings of isolation that individuals go through every day after diagnosis, surrounded by people but still feeling completely alone. In this case, commuters from one of London’s busiest stations walk by, while the individual is isolated in the box with just their own reflection and the voices of real people talking of the loneliness they felt after being diagnosed with cancer.
Involved Agency: Tea & Cake PR