Public (and journalists) undergo ‘Holiday Hypnosis’ in Virgin Holidays/Paul McKenna stunt
By Rich Leigh on Wednesday, January 7, 2015
Virgin Holidays partnered with celebrity hypnotist Paul McKenna to launch ‘Holiday Hypnosis’ sessions at Bluewater Shopping Centre in Kent.
The 2-day brand experience took place in a purpose-built ‘hypno-pod’ based in House of Fraser. McKenna put willing participants – including the Mirror’s Clemmie Moodie, who wrote about the experience here and the Telegraph’s Harry Wallop, who wrote about it here – under hypnosis to give them the feeling of coming back from a dream two-week holiday.
This ITN video and interview should give you a better insight:
Involved agencies: