Public (and journalists) undergo ‘Holiday Hypnosis’ in Virgin Holidays/Paul McKenna stunt

By on Wednesday, January 7, 2015

Virgin Holidays partnered with celebrity hypnotist Paul McKenna to launch ‘Holiday Hypnosis’ sessions at Bluewater Shopping Centre in Kent.

The 2-day brand experience took place in a purpose-built ‘hypno-pod’ based in House of Fraser. McKenna put willing participants – including the Mirror’s Clemmie Moodie, who wrote about the experience here and the Telegraph’s Harry Wallop, who wrote about it here – under hypnosis to give them the feeling of coming back from a dream two-week holiday.

This ITN video and interview should give you a better insight:

Involved agencies:

Helix

Hope & Glory PR

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