Fashion app Grabble launches #GetDressed campaign with naked models around London
By Inderdeep Gill on Monday, December 22, 2014
Grabble is the Tinder of fashion finding apps.
You swipe through an endless feed of products, tailored to you from top brands and retailers such as ASOS, Zara, Topman/Topshop, Misguided etc with everything you ‘grab’ being immediately shoppable right from within the app.
Ahead of Christmas, Grabble launched their #GetDressed campaign over the weekend with naked models roaming around London which caused quite a stir on social media.
Along with a street stunt and some celebrity endorsement, Grabble have been posting Vine videos and have teamed up with popular Twitter accounts such as @UKBanter and @FriendsReactss to push the message further to the right target market.
The stunt was covered by Daily Mail (basically an ad for the app!) and Reveal
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