Tennent’s Lager create Glaswegian spoof of #RacetheTube

By on Tuesday, October 21, 2014

In response to the recent and popular ‘Race the Tube – Sprint’ video, in which a man raced an underground train between stops, the marketing team at my dad’s erstwhile favourite daily-nightly tipple (and, sorry Tennent’s, but that’s not much of an endorsement), Tennent’s Lager have created this branded version:

In the light-hearted ‘Glasgow edition’, a Scottish runner attempts the same challenge between Hillhead Station and Kelvin Bridge Station. Except, the Glaswegian underground is, according to Tennent’s Marketing Director Paul Condron , ‘the same two trains on a loop’, giving the ‘runner’ enough time to sink a couple of pints, eat some chips, get into a sunbed and even indulge in a spot of waterpainting.

tennent's race the tube

The spoof effort has received coverage on the Mail, AOL, The Daily Record and more.

Here’s the original, now sitting pretty with 5.4m views and pre-roll ads:

Involved agencies:

Bright Signals

Wire Media

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