THE KRISPY KREME DOUBLE HUNDRED DOZEN
By Dan Glover on Wednesday, September 17, 2014
Question: How do you communicate that Krispy Kreme now does Big Occasion orders?
Answer: Multiplying its iconic Double Dozen by a hundred to create the Krispy Kreme Double Hundred Dozen!
An old-fashioned stunt, which has delivered a whole load of coverage including Metro, Daily Telegraph, Daily Star, Huffington Post and (crucially) B2B outlets.
To win the Krispy Kreme Double Hundred Dozen for your workplace/office/event simply Tweet @KrispyKreme the name of your business and the #BigOccasion.
Tasty.
Disclaimer: The Academy did this and we ate lots of doughnuts while doing so.
