How do you follow sending one of your customers into space? How about inspiring World peace?
By James Pinniger on Tuesday, April 15, 2014
That is what Lynx set out to achieve as they launched the PR campaign to support the launch of their Make Love Not War campaign and the new Lynx Peace range. The campaign also aims to raise awareness for the Peace One Day project.
A UK wide peace invasion saw London’s iconic TowerBridge adorned with a giant peace sign, while further down the river a huge water projection in front of The London Eye creating a beacon of peace, shining out for all to see. (I can tell you from my own involvement in this project that the image you see below was certainly the most difficult of all to capture, and we have over 100 “failed” frames to prove this!!).
Over ten cities including Edinburgh, Manchester, Bristol, Birmingham and Sheffield saw the imposing symbol projected onto key iconic buildings, a message of peace to locals as they passed by.
Even rock royalty got involved, with Glastonbury showing its support with a giant peace sign chalked into the land where people will be making music, not war, later this summer.
Back in the capital, an impromptu display of solidarity at London’s bustling Trafalgar Square saw 200 people staging an impromptu sit in, forming a giant peace sign under Nelson’s gaze.
The PR Campaign was masterminded by the team at Mischief, with experiential activity managed by Slice, with photography by Rex Features (happy to make full disclosure of my own involvement in this fantastic set of PR stunts).