Coca-Cola create ACTUAL rainbows to celebrate 20 years of democracy in South Africa

By on Monday, April 28, 2014

To celebrate the 20th anniversary of democracy in The Rainbow Nation – beginning with the presidential election of Nelson Mandela – the clever lot at Coca-Cola (and agency FCB) have only gone and created rainbows, haven’t they?

coca cola rainbow nation south africa

Using ‘sunlight, water, some fancy science and a little bit of magic’, rainbows appeared above Coca-Cola ads throughout Johannesburg, South Africa, aligned nicely with the brand’s ongoing global ‘happiness’ campaign.

https://www.youtube.com/watch?v=ptRLbEbMMSg

The term ‘Rainbow Nation’ was coined by the Archbishop Desmond Tutu, describing the diversity of South Africa’s people. April is also Freedom month in South Africa.

Involved agency: FCB Johannesburg

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