Pepsi dress as Coca-Cola for Halloween
By Alex Mansell on Friday, November 1, 2013
In an inspired move from Pepsi, the drinks giant have issued an ad showing a Pepsi can dressed as Coca-Cola for Halloween.
Donned in a cape in Coke’s iconic red, and displaying the Coca-Cola logo, the ad was created by Belgium agency Buzz in a Box and cleverly utilises the fierce rivalry between the two to its advantage.
There’s nothing quite like brand rivalry, and Pepsi know how to play the game – the ad is cheeky but not overly offensive to its rivals, consolidating its image as a playful, fun brand. Good work Pepsi.