Coca-Cola banishes grey skylines with its pop-up park

By on Saturday, October 12, 2013

Pop-up shops can be seen anywhere and everywhere but how about a pop-up park?

As part of its ‘Where Will Happiness Strike Next?’ campaign, Coca-Cola deployed a ‘Coke truck’ to transform a dreary city square in Lithuania into a ‘pop-up park’ with green turf in the shape of a Coke bottle.

Passers by who approached the greenery were shown nothing but  instructions to “Take Off Your Shoes To Open Happiness”. Those who did were rewarded with a cold Coke from a vending machine that they could enjoy on the cheerful lawn.

The simple and uplifting film titled Roll Out Happiness is by Wieden + Kennedy Amsterdam. Watch the fun below.



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