Coca-Cola banishes grey skylines with its pop-up park
By Rachel Trawicki on Saturday, October 12, 2013
Pop-up shops can be seen anywhere and everywhere but how about a pop-up park?
As part of its ‘Where Will Happiness Strike Next?’ campaign, Coca-Cola deployed a ‘Coke truck’ to transform a dreary city square in Lithuania into a ‘pop-up park’ with green turf in the shape of a Coke bottle.
Passers by who approached the greenery were shown nothing but instructions to “Take Off Your Shoes To Open Happiness”. Those who did were rewarded with a cold Coke from a vending machine that they could enjoy on the cheerful lawn.
The simple and uplifting film titled Roll Out Happiness is by Wieden + Kennedy Amsterdam. Watch the fun below.