Rugby player races plane in new British Airways PR stunt
By Rich Leigh on Thursday, August 1, 2013
Having already famously raced a cheetah a few years back, British Airways challenged speedy South African rugby player Bryan Habana to a race along the runway with its new A380 plane, which will fly to Johannesburg from February 2014. This PR stunt is what it is – a simple way to promote a new plane with a nice bit of content.
For completeness, here’s Habana’s race against a cheetah from a couple of years ago:
Source: freelance PR Jeremy Singer