Confused.com the first to mock Simon Cowell in stunt
By Jade Mansell on Friday, August 2, 2013
Quickest off the mark to take advantage of Simon Cowells allegedly fathering a child by his friend’s wife, Confused.com have launched a high-waisted babygro.
The limited edition range features Cowell’s trademark high-waisted belt and a shirt design with the brand’s logo.
The moral judgement of utilising a celeb’s misfortune for PR purposes is always a dubious one. The key seems to be pushing it just far enough that it’s effective and not so far that it’s unsavoury – à la sending a taxi for Justin Bieber so he’s not late for a concert again following fan-backlash or Nando’s making fun of the Suarez biting incident.
Confused.com’s stunt has already seen coverage on the Drum and DigitalSpy, but I’m not sure this is just a bit mean.
I’m sure a plethora of stunts will follow as more emerges about Cowell’s private life, watch this space…