Curiosity Cola stands up to the big guns
By Donna White on Monday, July 1, 2013
I was quite impressed by this advert by Fentimans Curiosity Cola last week.
Not many everyday brands have the size, weight or wit to disrespect super brand Coca-Cola, but Curisity Cola – a natural drink – has launched a campaign with the slogan: Buy a weedy drink with your friend’s name on it or buy a proper cola with our name it.
I heart it. It’s a mass put down to Coca-Cola and the new Irn-Bru campaign.
Thank goodness that someone else believes me when I say personalised drinks are so noughties and sometimes it’s the product that matters, not the packaging.
What do you think? Had you heard of Fentimans Curiosity Cola before this ad? (I admit I hadn’t, but is this enough to put it on the map?)