Bush art! Charity asks women to style ‘down there’ in awareness drive

By on Tuesday, July 16, 2013

In a genius move by Julyna, a Canadian Cancer Society, posters featuring special die-cut areas were placed in busy thoroughfares and next to high density traffic routes.

Over time, vegetation grew through the shapes in order to display some creative inspiration for women – who were asked to show their support by styling their area ‘down there’ to support awareness and fundraising for cervical cancer.

What's your style?

What’s your style?

Could this be the next Movember?!

 

Source: Ibelieveinadvertising

Agency: Cossette Toronto

More info: julyna.com

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