Bush art! Charity asks women to style ‘down there’ in awareness drive
By Chris Date on Tuesday, July 16, 2013
In a genius move by Julyna, a Canadian Cancer Society, posters featuring special die-cut areas were placed in busy thoroughfares and next to high density traffic routes.
Over time, vegetation grew through the shapes in order to display some creative inspiration for women – who were asked to show their support by styling their area ‘down there’ to support awareness and fundraising for cervical cancer.
Could this be the next Movember?!
Agency: Cossette Toronto
More info: julyna.com