Post-watershed cancer awareness ad first to show naked breasts

By on Friday, September 7, 2012

An ad commissioned by the Scottish Government will show after 9pm on Scottish TV, and is the first ad to feature naked breasts.

Actress Elaine C. Smith, who lost her own mother to cancer, stars in the ad. It features images of breasts exhibiting some of the early stages of the disease.

I toyed with whether or not to include this, given it’s quite clearly advertising, but the PR ramifications – and the agency’s knowledge that this would likely gain editorial and wider interest based on its controversial elements – warrants its inclusion, I think.

Here’s the video, but be aware, you will be seeing boobs if you watch it, so if you have a boss who’d prefer you didn’t look at them during the day, don’t.

Involved agencyThe Leith Agency

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