Honest Australians rewarded in personalised shopping centre PR stunt
By Rich Leigh on Wednesday, June 20, 2012
Honest members of the Australian public were rewarded in this fantastic stunt by NAB (National Australia Bank), to promote their ‘honest credit card’ rewards.
The campaign begins for each individual when they hand in a pair of discarded sunglasses at a help desk in a shopping mall. After that, as you can see in the video below, NAB’s message ‘honesty shouldn’t go unrewarded’ is conveyed brilliantly, as people work behind the scenes to spread the person’s name and image to advertising boards, TVs and even cakes in time for them to walk past it.
For more information: http://www.nab.com.au/wps/wcm/connect/nab/campaigns/personal/204/1?SM_cid=YTUBE_PB_HON12