British Airways Home Advantage
By Sharmee Mavadia on Wednesday, June 20, 2012
British Airways has kick-started the promotion of its status as a Team GB Olympic partner with a television advertisement during the European Championship England v Ukraine football match last night with a very cool ad campaign.
The ad, part of the airline’s Home Advantage campaign features one of BA’s jets strolling through London and showcasing landmarks such as Trafalgar Square and the Palace of Westminster, before taking in the Olympic Stadium in Stratford. The video is appropriately set to The Clash song London Calling. The ad is being shown on Facebook first, as with other recent BA video activity. In the online version users can input their postcode and watch the aircraft taxi down their street.