The Avengers Assemble A Killer Marketing Plan

By on Friday, May 4, 2012

It’s not as if the Joss Whedon directed The Avengers, which opens today, needs any more marketing help but this Target commercial (which first aired during the recent Nickelodeon Kid’s Choice Awards) makes you once again realize the impact this blockbuster will have on all of our wallets…especially mine. Most importantly, it makes an adult like me feel like a kid again.

http://youtu.be/GAoBhawP3Fg

And for those who are into sociology and racially related topics, how great is it that the black child is portraying little Iron Man, the smartest Avenger of the group?

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