Campina goes door to door with cows to spread the moos
By Jonathan O'Connor on Thursday, May 24, 2012
Dutch dairy producer Campina created a very funny campaign to promote milk, using cows to ring doorbells to introduce themselves to customers.
Cue lots of startled people and some very funny footage:
The campaign, called ‘Discover the Source’, meant Campina could show where their milk came from. As well as cow visits, Campina also made the milk traceable by introducing a code that could be used to see which farm the milk comes from.