Sure for Men's new genius interactive campaign

By on Monday, April 2, 2012

Sure have come up with a sure-fire (har har) way to grab men's attention with their new campaign, which cost £4 million to launch and will be making its debut on our TVs on 4th April.

'Beat

the Elements' is an interactive game that is promoted on the back of the brand's deodorant cans, giving men the opportunity to take part in a series of online challenges with the possibility of winning £10 every five minutes.

Gaming, money and competition? Campaign winner.

Sure really have outdone themselves here, and I think it's safe to say that they'll definitely be securing the 30% share that they already have in the deodorant market.

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