Smart cars become life-size Pong game controllers

By on Wednesday, April 18, 2012

To promote just how fun – read: quick over short distances – the new Smart Fortwo electic car is, German agency BBDO arranged a test drive event at the IAA motor show in Frankfurt.

Two of the cars were used as controllers in a real-life version of Pong – you know, that game where you bounce a ball to the other side in the hope the other paddle will miss it – called ‘eBall’. Laser measurement technology followed the cars as they moved back and forth, with the virtual representation shown on a large screen, which kept score and even allowed players to input their names.

Very, very cool, I’m sure you’ll agree.

Watch the cars in action below:

Source: PSFK – tweeted to me by Chris Owen

Agency: BBDO Germany

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