Walkers generates impressive red top coverage
By Asad Dhunna on Wednesday, February 8, 2012
Walkers have generated some good coverage this morning of their new mystery flavour crisps. What better way to get into the papers than some press shots with Gary Linekar and the Wanted launching the new crisp flavours?
The Walkers ‘What’s That Flavour?‘ campaign is being fronted by Joey Essex and Chloe Sims from TOWIE fame, who are asking the general public to guess the secret flavours. The coverage this morning is a good way of drumming up interest before the TV adverts roll out. You know you’re on to a winner when you’ve got headlines such as:
‘Do Us a Flavour’ – Daily Star
Gary Lineker tells The Wanted to packet in – The Sun
‘Walkers has new crisp flavours in the bag‘ – Daily Mirror