Eggs-plosion in Covent Garden
By Niki Goddard on Wednesday, February 15, 2012
As part of its ‘Spots vs Stripes’campaign promoting its Olympic sponsorship Cadburys has come up with a rather messy way to promote its creme egg ‘Goo game’; a huge creme egg splattered all over the middle of Covent Garden. Independent brand agency Pretty Green orchestrated the stunt. True to its name the agency, I have been reliably informed, plan to do the green thing and clear up after!