Dulux Superbrand Status: Photo Story
By Asad Dhunna on Monday, February 27, 2012
The Centre for Brand Analysis listed its top 10 Superbrands yesterday and amongst them was Dulux at number 8. To celebrate this, there was a fantastic photo story in the nationals this morning of eight models walking across Millenium Bridge, each leading a Dulux dog mascot. Very nicely executed, with coverage appearing in the Metro and the Telegraph amongst other online outlets. From the Telegraph piece it would seem they crossed Westminster Bridge too.
Nicely done Dulux and Mischief PR, the team behind it.