Pizza firm in syringe stunt
By Rich Leigh on Monday, January 30, 2012
A ‘syringe pen’ was handed out to a 9 year old boy in Wellington recently as a prize at a local swimming pool. Needless to say, his parents weren’t happy.
The pen itself appears to be full of blood and says on the side: “Hell, creating addicts since 1996”.
Hell Pizza is, perhaps unsurprisingly, a pizza firm, based in New Zealand. They have a habit of creating PR storms, and this incident, which is the result of a sponsorship tie-in with the local council is another example. For instance, in 2006, Hell posted condoms out to promote its Lust meat pizza, attracting 685 complaints.
“2011: Hell Pizza apologises after making a “misfortune” cookie with a piece of paper inside reading: “You will marry a transgender.”
2011: A billboard featuring a bun decorated with the words: “For a limited time. A bit like Jesus” attracts 179 complaints to the Advertising Standards Authority.
2009: A Hell billboard carries the phrase “At least our brownie won’t eat your pet dog” – a reference to Tongan Paea Taufa roasting a pit bull terrier-cross in an umu at his Mangere home.
2008: Hell began a “$25 Hot as Hell” direct mail ad, which promised a Thai massage with a pizza, if the offer was redeemed in Thailand on the day of purchase.
2006: “Lust Pizza” mailout is the most controversial ad in ASA history, attracting 685 complaints after condoms were sent to random letterboxes.“